SEO Agency Singapore

Before we delve into the nuances of SEO and how we operate – let’s start with the basics.

SEO (Search Engine Optimisation) refers to the process of optimising the on-site, off-site, and technical elements of a website in order to improve rankings and visibility in the search engine results pages (SERPs) for relevant search terms. SEO is one of the most popular digital marketing channels for businesses with an estimated 63% of SMEs investing in SEO services for their business.

The idea is simple; the more users that see your website, the better chance that you have to sell your products or services and grow your revenue. Irrespective of your business model, the goal of an SEO strategy doesn’t change. It’s about attracting relevant, qualified leads to your websites for the products or services that you offer, as well as building topical authority and establishing trust with your target audience.

Once users are on your website, it’s about getting them to complete your desired action – whether that means signing up for a free trial, purchasing a product, calling your business, or leaving an online enquiry. While the conversion outcome will change depending on the business, the goal remains the same – put your business in front of more users for relevant search queries.

Perhaps the best reason that your business needs an SEO strategy is this; paying for online advertising is expensive. In fact, a recent study found that the cost per lead (CPL) for businesses using pay per click advertising had increased across 91% of industries over the last 12-months. So then, with digital advertising costs continuing to climb and more competition than ever before, SEO provides a scalable, cost-effective way to reach your target audience without needing to pay for each and every click.

As your business grows, SEO can grow with you and ensure that you’re appearing in front of your target audience as their search behaviour evolves and your business continues to grow or change.

SEO is a long-term digital marketing strategy. Unlike Google Ads or Facebook Ads which you can set up in a matter of a few hours and start acquiring leads immediately, SEO takes time to see results.

If you’re looking for a way to acquire leads overnight, then SEO isn’t the digital marketing channel for you. If, however, you’re serious about investing in the long-term success of your business, then search engine optimization is a cost-effective, long-term strategy to build your business and establish yourself as an industry leads – not simply another company spruiking themselves through social media or paid ads.

Outside of the fact that SEO is a scalable, lasting source of leads for your business – here are some other important reasons why SEO is important:

• Build brand trust
• Establish your presence as an industry leader
• Manage your brand reputation
• Cost-effective and scalable source of leads

We get it; SEO isn’t for everyone. It takes patience and a ‘trust the process’ mindset that means it’s essential to find an SEO Agency in Singapore that you can trust. We’ve seen it firsthand, but there are far too many shady operators out there who lure in clients with a glitzy sales pitch and then fail to deliver results.

For the team at SEO Agency Singapore, it’s about creating a long-term business relationship that ensures you know what we are doing and understand the timeframes for success.

How long does SEO take to work is, without a doubt, the most asked question that our team gets from prospective clients. And for good reason too, if you’re investing money into digital marketing, you want to know how long you should expect to wait before your investment pays off. While the question is straightforward, the answer is not as simple.

There is a myriad of different factors that will impact how long it takes to rank your website in Google including:

• The competition in your industry
• The age and domain trust of your website
• Previous SEO work
• Your starting point for rankings
• The amount of resources you are willing to allocate
• The competition of the keywords you’re looking to target

While there is no exact answer to the question, the timeframe that we provide ranges from 6-12 months depending on these factors. For businesses that are well established, this timeframe may be shorter. Conversely, for new businesses in highly competitive niches, this time frame may be longer.

During your initial consultation with our team of SEO consultants, we’ll provide you with insights around your current market position and give you an estimated timeframe that you can then use to determine whether you choose to go ahead. When done correctly (like with SEO Agency Singapore), SEO services are a powerful, long-term marketing strategy. For us, it’s about providing you with the insights and information that you need to understand the process and make an informed decision for your business.

We know that SEO takes anywhere from 6 to 12 months to take effect, however, how long can you expect those results to last for?

The truth is, SEO is an ongoing process that requires constant care and attention. Much like going to the gym or training for a marathon, it’s about getting “fit” enough to appear at the top of the search results and then continuing to refine and improve in order to maintain results and see incremental improvements.

The companies that you see ranking at the top for the SERPs for competitive search terms never “stop” doing SEO – it is an ongoing process of improvement.

If your target audience uses Google to find products or services, then implementing an ongoing SEO strategy is a non-negotiable for sustainable SEO success.

SEO and Google Ads are both digital marketing strategies that can help businesses to attract more visitors to their website. As far as similarities goes, that’s about where it ends.

SEO and Google Ads work in different ways to achieve a similar outcome – more visibility in the search engine results pages.

SEO: SEO is about improving the visibility of a website in the organic listings (these appear below the paid advertising) and is achieved through a consistent, ongoing strategy to address the four pillars of SEO:

• On-site
• Off-site
• Technical
• Content

The higher that your website ranks in the search engine results pages for relevant keywords, the more likely you are to be seen by potential customers.

Google Ads: Google Ads is a paid advertising platform offered through Google and allows businesses to quickly appear in Google’s paid search results (the ones that appear above the organic search listings) for a price. Businesses will pay for each time someone clicks on their advertising. The cost of these clicks is determined through an auction that considers a variety of factors such as:

• Quality Score
• Ad Rank
• Coemption

Advertisers set a budget for their daily Google Ads spend. Once the budget is exhausted, the ads will stop appearing in the search results.

In the words of Google’s Search Advocate John Mueller:

“It depends”

If your goal is to drive short term traffic to your website and cost is not an object, then Google Ads is a good choice. If, however, you’d like to build a long-term flow of traffic to your website and you don’t mind waiting for the results to kick in, then SEO services may be a better option.

The good thing is that you don’t have to choose. In fact, if you’re a new business that is looking to attract leads in the long-term through SEO, but also wants to generate leads while the SEO process happens in the background, then pay per click advertising is an effective way to supplement your leads and ensure short term sustainability. For new businesses, we always recommend investing in PPC in the short term. As an SEO Agency, our goal is to help you reduce your reliance on paid advertising in the long term through organic search engine marketing.

The cost of SEO services in Singapore starts from as little as $1,500 per month (+GST) for small businesses and can range up to $30,000 per month for enterprise level businesses with international ambitions.

SEO pricing depends largely on the size of your business, scope of your project, and the competition in your niche. Ultimately, the price for SEO will come down to your business type, your ambitions, your starting point, and the time investment required by our team to meet your goals.

We do have an SEO package offering that outlines the costs and inclusions for different business type that we can share during your initial consultation. Book a free consultation to find out more.

When it comes to choosing the right keywords for your SEO campaign, it comes down to two main factors:

1. What your target market is searching for in Google?
2. What is the intent behind the keyword search?

In our estimation, neglecting these two things are the biggest mistakes that other SEO companies in Singapore make in an SEO campaign. While it may seem simple, choosing the right keywords for your SEO efforts isn’t just about choosing the search terms with the highest monthly search volume, it’s about understanding which keywords align with your conversion goals (information vs. transactional) and choosing keywords that are realistic for your business, your budget, and your goals.

We work closely with our clients to understand their target market. Because, no matter how much we try, we will never understand your business or your audience as well as you do. As such, it’s important that we work together to determine the right keywords based on our data-led insights, and your real-world insights.

One of the most common misconceptions about SEO is that it was designed for dollar-in dollar-back ROI. Tracking ROI from paid efforts is easy, but when it comes to measuring the efficacy of your SEO efforts – there are more factors that need to be considered.

Firstly, it’s important to remember that the power of SEO doesn’t kick in overnight. Sure, moving from position number 100+ to position number 11 (page 2 of Google) is a big achievement, but you’re unlikely to see much return on your investment until you rank in the top 5 positions on Google.

SEO is, in essence, a measured and optimistic approach to digital marketing. You’re putting your faith in an SEO provider to provide long-lasting SEO visibility. But you won’t really know the results of that investment until you’re 6-12 months down the line and you begin to see more customers come through your website and through your doors.

ROI is a marketing tactic that is used by Google Ads specialists that don’t understand that marketing goes beyond generating a single website click. We grow brands by establishing you as an authority in your niche and ensuring that when someone thinks of your industry, you are synonymous with that thought. Remember, no one says “hey, don’t forget to pick up some cling wrap”, instead, they all say “hey, don’t forget to pick up some Glad wrap.”

You bet!

We provide monthly reports that share insights around the on-site, off-site, technical, and content elements that our team of SEO consultants have worked on over the last month. In addition, we have regular meetings to ensure that you are across what is happening, latest insights, and to ensure that our team is aligned with your goals.

We are a dedicated team of SEO specialists which means that you won’t deal with clueless account managers or salespeople. Instead, you’ll work directly with SEO experts that are across your campaign. This means you won’t have to go through layers of red tape to have your simple questions answered. When you work with SEO Agency Singapore, we are always a phone call away.

If you want to rank well on Google (and other search engines) then you need to commit to producing high-quality, informative content.

As AI integrates into Google search and Search Generative Experience (SGE) becomes a factor, site owners need to commit to writing informative, unique, and valuable content that users cannot get from an AI.

In 2023, the bar is higher than ever. It is not enough to publish the same thought piece that has been floating around your industry for years. As an industry professional, it’s your job to create insightful content that cannot be produced by someone who has no knowledge of the industry.

When you work with SEO Agency Singapore, our team of content writers will work closely with your internal team to determine the right content topics based on search volume. We’ll also collaborate with your internal teams to better understand what your users are actually asking on a day-to-day basis to inform content decisions.

From there, we’ll create a content marketing schedule that our team of content writers (in consultation with your guidance) can carry out. Alternatively, we can create article outlines with SEO best practices that empower your team to write informative content that ranks well in search engines – the choice is yours.

We work with a multitude of different businesses across dozens of different industries and niches. If your target market is searching for your goods or services online, then there is a good chance that you can benefit from an SEO strategy. Some of the industries that we work with include:

Professional Services

Law firms & lawyers: legal professionals that want to increase their organic reach.
Healthcare businesses: Doctors, hospitals, clinics, podiatrists, physiotherapists, and other healthcare providers that want to attract more clients.
Architects and builders: Commercial and residential architects and builders that want to leverage SEO to attract more customers.
Consultants: Business, IT, and other consulting businesses. *note: we do not work with other digital marketing or SEO agencies unless under a white label partnership agreement.
Financial service providers: Mortgage brokers, accountants, financial planners, wealth managers, tax professionals.

E-commerce and Retail

Home & office: home, office, and furniture businesses that sell online or may also have a physical location.
Electrical: electrical businesses such as computers, software, and other online stores offering products of this nature.
Health and beauty: Whether you’re a stockist or it’s your brand, we provide health and beauty SEO services that put you in front of the right customers.
Food & beverage: groceries, specialty foods, online delivery services – we work with clients across a variety of different food & beverage for SEO.

Before we work with you, we will conduct a thorough audit to examine the search potential and market competition to ensure that you can make an informed decision for your business.

Guaranteed SEO results are one of the most common misgivings in the SEO industry.

If you’ve been looking for long enough, you’re sure to come across agencies or independent SEO consultants that offer SEO services backed by a guaranteed. But what exactly is this “guarantee” and why should you consider it a red flag when choosing the right SEO provider for your business?

Well, for starters, Google explicitly warns against guaranteed SEO services in their Google Search Central Notes:

“Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.”

Guaranteed SEO providers will do one of two things:

1. Choose ridiculously easy, no traffic keywords to rank. They will bring in little or no traffic, but they’ll look darn good on your SEO report.
2. Employ short-term, Blackhat SEO tactics to “cheat” the system and get you ranking in a short amount of times. In some cases, this might work – but it’s sure not a good move if you’re in it for the long haul.

In any case, we strongly recommend that you steer clear of operators selling you on guaranteed SEO for your business.

Backlinks are a link from one website to another. Those little blue hyperlinks that you see when reading an article that link to another website are backlinks and they are an essential part of how Google determines search engine rankings. Whilst Google does not provide any fixed numbers, we estimate that backlinks account for around 40% of how a website ranks in the search engine results.

High-quality backlinks increase your search engine rankings by improving your perceived trust from Google which translates to more search traffic. Essentially, Google uses backlinks as a trust signal to determine the authority and legitimacy of a website. The more high-quality backlinks that a websites have pointing to different, relevant pages, the more likely a website is to appear at the top of the search results.